In April, I finally had the pleasure of attending my very first #BlogAtTheBeach which was organised by the lovely crew over at Icelolly.com. Last year when I hadn’t even started my blog, I had seen loads of bloggers attend and write about it, so when the invite came way my, I was absolutely buzzing. For 2016, their chosen theme was Mexican and with the location being the White Cloth Gallery, they really couldn’t have accommodated us better as the décor had quite the Central American vibe to it.
In terms of entertainment, let’s just say the team hit the nail on the head: 100% tequila margaritas (they meant well), piñata, blow up cacti’s and the highlight just had to be the Mariachi band.First up was Kirsten Thompson from the Kooky Traveller, who shared her advice on protecting both yourself and your brand online.
As I work in the online industry, a lot of these points I already knew, but it was a good reminder of just how visible you are online. As a blogger, of course you want a strong online presence, but what Kirsten really highlighted was about what type of information you were giving away at certain crucial points. With the nature of the Internet, information can be accessed 24/7 meaning that from the perspective of a travel blogger, you may want to consider when you’re checking in and tagging yourself in locations when your home is unattended. Food for thought here is, are you leaving yourself vulnerable at all?
Three of my favourite points discussed:
Next was the super likeable Mi Elfverson who runs The Vlog Academy. With the name giving it away, this presentation was all about vlogging, understanding what makes a good video and simple tricks to help you master a vlog. I’ve never tried vlogging, but listening to Mi and her passion it was really quite infectious. I’ll even admit, that night I had my first attempt and thought ‘ugh awful’. I guess rule number one of vlogging is to get used to yourself in camera first!
Mi’s three key points were:
Last to present was the mega lovely Sabina from Girl vs Globe who gave us the 101 on growing a social following. The inspiring talk was all about building a relationship with your audience and a reminder for us as bloggers to hone in on those elements that makes our work special. With over 100 million blogs dotted across the web (!!!), it’s your readers, speciality and personality that makes you stand out… and it’ definitely doable. With Sabina having been at last year’s #BlogAtTheBeach, it was really inspiring to see how far Girl vs Globe has come; mega hats off!
Sabina had some up with a really lovely anagram of three points to work on:
And… because it was such a lovely thing to encourage, I just have to break the rule of only three points per presentation. Sabina really emphasised the power of collaborating with other bloggers, especially those in different niches. Makes sense right? And for someone who works in digital marketing, I know exactly of the benefits this will bring to my blog, yet even I’m guilty of being a solo-blogger. Next step for me? Yes, you’ve guessed it, find some new columnists for Crunch Corner!
The day was brilliant, and I learnt some great new tips that I will definitely work towards; hopefully with tips you can take away too.